Heinz has continually innovated in its product packaging to accommodate changing consumer lifestyles. The most recently example is a resealable Fridge Pack for Heinz Beanz that uses a gravure shrink pack, as well as single-portion pack Snap Pots that use a litho carton. Maintaining the colour across these substrates is critical. The trademark Heinz Beanz turquoise did print turquoise sometimes and on other materials it printed bluish green or even greenish yellow. Reproduction of Heinz turquoise across these different materials and processes was inconsistent – a huge issue for any brand owner today and can have significant cost implications.

Heinz selected PantoneLIVE™ to help provide the consistency and control they needed. PantoneLIVE is a dynamic ecosystem that leverages Sun Chemical SmartColour technology and color data foundation, allowing brand owners to manage and maintain their color assets via a cloud-based repository. The PantoneLIVE portal lets brand owners store and share key color assets so they can manage and communicate colours accurately – to any supplier around the world.

“The benefits of using PantoneLIVE are clear,” says Nigel Dickie, director of corporate and government affairs for Heinz. “The digital tools gave us unprecedented control and consistency from different print processes and materials. Across all of our packaging formats we saw a reduction in color variance of 50 percent and saved time by establishing one color target that can be applied to all our Heinz Beanz designs. The results with our Beanz packaging have been so remarkable – that we plan to extend PantoneLIVE to additional product lines, including Heinz soups and Spaghetti Hoops.”

PantoneLIVE provided Heinz the color control they were seeking. Heinz was able to maintain its color palette for Heinz Beanz and determine an optimal, true brand color for accurate printability and print accuracy across a variety of substrates, leading to consistency from design to pre-press to print. Download the full article here.

As we have already mentioned choose a location that inspires you and explore it to find new and unusual ways to photograph it. Choosing your ideal spot is sometimes not an obvious choice, avoid the obvious such as top of a hill or from a public viewing point as this will be where most people shoot from. Positioning yourself from a low vantage point or scrabbling on to some rocks could dramatically affect the view, take your time over your choice.

Having depth in your composition provides interest by having elements such as a rock, tree, fence, wall or building, and invites the viewer to explore the landscape in a more engaging way. Foreground, middleground and background is often used by landscape photographers in their compositions.

To enable maximum depth of field and clarity a small aperture is required f/16 and above, this guarantees focusing will be sharp, the downside will be a longer exposure and depending on the weather (dull and cloudy) you should use a tripod. A wide angle lense is usually used for landscapes as this emphasises the expanse and the drama of the view.

Composition of the landscape should naturally lead the viewers eye through the scene such as a path through a field that wanders off in to the horizon. Here you could also use the rule of thirds by dividing the frame with imaginary lines horizontally and vertically, then offset the subject from the middle of the frame you will create more tension, energy and visual impact.

Sunrise and sunset are the extreme ends of the day and offer amazing photographs, however mornings or afternoons are preferable to midday, as the low lighting creates drama with interesting shadows that accentuates detail with the atmospheric colour of the sky. Shooting at sunrise usually ensures a landscape without people.

Adobe will be integrating html5 in to their software programmes, such as Illustrator and Dreamweaver. Web developers will now have to move over to html5 and all should be winners particularly users of Apple products, who have suffered by not being able to access content created in Flash.

This is yet another of those Apple is leading the way moments, like when they dropped the floppy disc and introduced usb and firewire ports.

The brief was to bring together the old website which had a different web address and the blog and put them together in a new and dynamic website. CMS was an important element for the client to be able to update the site with fresh content and post new blogs in a more convenient way.